Nutter Butter Has Gone Full Demonic — And It's the Smartest Marketing on the Internet
By THE SARGE — breaking down the wildest brand move on the internet right now, from Colorado Springs. If you've scrolled past the Nutter Butter Facebook page lately, you might've thought the account got hacked by a horror movie. Cryptic videos. Distorted imagery. A villain called the Nutter Butter Man stalking through an ongoing lore like a creepypasta come to life. People online are saying the posts give off dark, demonic energy — and they're not wrong about the vibe. But nobody hacked anything. This is the plan. What Nutter Butter Is Actually Doing Since 2023 — exploding into the mainstream in September 2024 — the 50-plus-year-old peanut butter cookie brand has been running one of the strangest social media marketing strategies in corporate history. We're talking: Fever-dream videos : cookies with human faces seared into them, playgrounds on fire, dollhouses smeared with peanut butter, a peanut-butter-cookie crime scene Cryptic lore : recurring characters named A...